NIKE | 2023 HBL

In spring 2023, Nike once again continuesits brand declaration of "You Only HBL Once" and enthusiasticallywelcomes the annual Taiwan March Madness events. Through dynamic key visuals,Nike calls upon all fans who love HBL to reminisce about their purest and mostpassionate selves. It aims to transform the pure power of sports into a lifeattitude and a driving force for progress. On the stage of " You Only HBLOnce" it inspires more people to continue chasing their dreams and inviteseveryone through the positive energy of sports to strive for the nextgeneration's sports environment and create more legendary stories.

2023年春季，Nike再次延續「一生只有一次HBL」品牌宣言，熱情迎接一年一度的臺灣三月瘋賽事，透過豐富的主視覺號召所有喜愛HBL的球迷，一起回憶起最單純熱情的自己，並將運動的純粹力量轉化為生活態度與前進的動力，在「一生只有一次 HBL」的舞台上啟發更多的人繼續追逐夢想，藉由運動的正向能量邀請所有人為下個世代的運動環境奮戰，創造更多傳奇故事。

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