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More Work
type
Creative Campaigns
Year
2023
Client
Nike TW

Since 2012, Nike has celebrated all formsof love and fulfilled its long-term commitment to the LGBTQIA2S+ communitythrough the "Be True" series. This year, Nike invited Taiwanesewomen's basketball player Huang Pin-Jen and the most important people in herlife to appear in the "MY PEOPLE" campaign key visual. The campaignpays tribute to the individuals who unconditionally accompany and supportathletes, celebrating the uniqueness of each person's brilliance beingappreciated and seen by their loved ones. It inspires everyone to bravelyembrace their true selves.

 

自2012年起,Nike以「Be True」系列一同慶祝所有形式的愛,實現Nike對LGBTQIA2S+社群的長期承諾。今年Nike邀請來台灣女子籃球運動員黃品蓁和他身邊最重要的人一同出鏡演繹「MYPEOPLE」主視覺形象,致敬在每個運動員身旁無條件陪伴與支持的重要人們,慶祝每個人獨特的光芒都能被所愛的人欣賞和看見,激勵所有人勇敢展現真實自我。