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More Work
type
Creative Campaigns
Year
2018
Client
Nike TW

In the summer of 2018, Nike introduced thebrand declaration of "不客氣了,"inspiring everyone to break free from constraints and embrace the "noexcuses" attitude of "Just Do It" when they step onto the field.As Taiwan's representative athletes embarked on international competitions,Nike further released the main visual of "不客氣了" and organized a series of online and offline activities tomotivate everyone to break free from all limitations and frameworks,collectively embodying the "不客氣了" spirit of "Just Do It."

 

2018年夏天,Nike發表「不客氣了」品牌宣言,激勵所有人拋開框架,展現上了場就不客氣了的Just Do It態度,隨著台灣代表運動員出征國際賽事,Nike 更進一步發佈「不客氣了」主視覺,並透過一系列線上、線下活動,激勵所有人拋開一切拘束和框架,一起展現「不客氣了」的Just Do It精神。